·	Sending marketing e-mails to enhance the relationship of a merchant with its current or old customers and encourage customer loyalty and repeat business.

·	Sending marketing e-mails to acquire new customers or convine old customers to buy something immediately.

·	Adding advertisements in e-mails sent by other companies to their customers.

·	Message definition either in text or HTML format. Message integration from HTML Editors such as Dreamweaver, NVU, Golive, Front Page...

·	Recipient list definition through direct editing or imports from your contact and customer databases.

·	Message customization by inserting dedicated information for any recipient like his Name, title, company, etc...

·	Possibility to send files attached to the overall recipient list or to some specific recipients. This option is very useful to send automated invoices, specific price list or any other specific or confidential information to the appropriate recipients

·	Route, with a clear status about each email sent.

·	Reporting campaign analysis to measure performance and get details information (such as: number of email sent, read, faulty, number of links checked, remove list...)

·	Reports edition, analysis export (for data extraction and treatment with external tools).

·	Tracking, support, minor and major upgrades offered for the first six months!

·	E-mail Marketing Campaigns are less expensive than direct mail or printed newsletters.

·	Return on investment has proven to be high and e-mail marketing campaigns are often reported as second only to search marketing as the most effective online marketing tactic.

·	E-mail Marketing is instant, as opposed to a mailed advertisement, an e-mail arrives in a few seconds or minutes.

·	E-mail Marketing lets you push the message to your audience, as opposed to a website that waits for customers to come in.

·	E-mail Marketing is easy to track - via web bugs, bounce messages, un-subscribes, read-receipts, click-throughs and can be used to measure open rates, positive or negative responses, and compare sales efforts with marketing results.

·	Advertisers can reach substantial numbers of e-mail subscribers who have opted in to receive e-mail communications on subjects of interest to them

·	Over half of Internet users check or send email on a typical day.

·	Specific types of interaction with e-mail marketing messages can trigger other messages to be automatically delivered.